104 OK FM
We're Open.
Launch campaign for a radio program called ‘In People’s Mouth”, which became Brasília’s audience leader. The signs say “We’re open from Monday to Friday from 6 a.m. to 8 a.m.” and the copy explains that the program is the voice of the city, open to receive citizens’ phone calls for sharing opinions and suggestions.
AGENCY: Raru
CLIENT: 104 OK Fm Radio
YEAR: 2007
CONTRIBUTION: Art direction
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