I am a creative. But the left side of my brain works just as fine.
I am a creative who first fell in love with advertising, then digital, then experiential, then with blending all of them together, because communicating - no matter where - is what matters. I love problem-solving, strategic thinking and human empathy. I seek the big idea through the sum of creativity, precise planning, exciting challenges, and collaboration.
International spice topped with maple syrup.
As a seasoned advertising professional, I’ve created and led award-winning projects in two of the most competitive creative industries worldwide, having worked for clients such as Porsche Canada, Renault, Volvo Trucks, Honda Dealers, Mondelez, Kraft Foods, HSBC, Bunge, Caixa Bank, Embratur (Brazil's Agency for Tourism), TIM (telecom), Canada’s Bridal Show, Schlage Locks, G&L Group, Condrain Group, CountryWide Homes, Brookfield Residential, and many others.
Even having a solid career in my homeland, my heart begged me to move to Canada. Since 2015, I've finally found the place where it belongs: Toronto.
This is what I love doing. All mixed. One doesn't exist without the other.
+ Creative Direction, Concepts and Copywriting
+ Art Direction and Branding
+ Strategy, Insights and Communication Planning
+ Integrated Multi-Channel Campaigns: Advertising, Digital, Experiential, Internal and Trade Marketing
+ Customer Experience and User Experience
+ Art Direction and Branding
+ Strategy, Insights and Communication Planning
+ Integrated Multi-Channel Campaigns: Advertising, Digital, Experiential, Internal and Trade Marketing
+ Customer Experience and User Experience
AWARDS ARE NICE, BUT NOTHING beats making a difference in people's lives.
Canada
Summit Creative Award (International)
Gold | Print Advertising B2B Campaign
Silver | Rebranding and Repositioning
Silver | Specialty Item/Giveaway/Leave-behind
Bronze | Logo Redesign
Bronze | Brochure
Bronze | Industry Self-Promotion Campaign
Bronze | B2B/Trade Advertising
The Nationals Awards (USA/Canada)
Gold | Best Email Marketing, Web Banners
and Rich Media Advertising
and Rich Media Advertising
Silver | Best Digital Marketing Campaign
Silver | Best Presentation Centre
Silver | Best Special Promotion
Silver | Best Video - Long Format
CHBA National Awards
Winner | Sales Office - Low-rise
2x finalist
OHBA Awards of Distinction
Winner | Best Low-Rise Project Video
BILD Awards
Winner | Best Project Branding & Identity, Low-Rise
Winner | Best Long Video
17x Finalist
SCHBA Awards of Creative Excellence
Project of the Year
Brazil
Promoview National Awards (Brazil)
Special Harvest | Listed as 1 of 20 new talents of the experiential marketing sector
Ampro Globes Awards - National (Brazil)
Silver | Best Social Responsibility Campaign
Ampro Globes Awards (South Brazil)
Gold | Best Social Responsibility Campaign
Silver | Best Social Responsibility Campaign
Silver | Best Incentive Marketing Campaign
Silver | Best Event Marketing Campaign
Silver | Best Trade Marketing Campaign
Bronze | Best Social Responsibility Campaign
2x Bronze | Best Event Marketing Campaign
Ampro Globes Awards (Central-West Brazil)
Agency of the Year
Gold | Best Interactive Media
Gold | Best Event Marketing Campaign
Gold | Best Increasing Volume Campaign
Silver | Best Integrated Communications Campaign
Silver | Best Low-Investment Campaign
Silver | Best Promo - Internet and Social Media
Bronze | Best Innovative Idea
Colunistas Parana Award (South Brazil)
Promo Agency of the Year
Promo Client of the Year
Gold | Cultural Event
Silver | Social and Corporate Event
Bronze | Branding and Identity
Bronze | Press Media Advertising
Colunistas Brasilia Award (Central-West Brazil)
Grand Prix | Winner
Grand Prix | Press Media Finalist
Gold | Print Media Campaign
Gold | Newspaper Campaign
Silver | Public Services Campaign
Bronze | Print Media Campaign
Bronze | Print Media Advertising
Bronze | Magazine Ad
Honda Advertising and Promotions Award (Brazil)
Winner | Logo for Autohonda National Association
Shortlist | Print Advertising
Notes:
+ Colunistas Awards is the most important advertising award show in Brazil for more than 50 years.
+ AMPRO Globes Awards is the Brazilian phase of the biggest live marketing award show in the world, the MAA Worldwide Globes.
+ Colunistas Awards is the most important advertising award show in Brazil for more than 50 years.
+ AMPRO Globes Awards is the Brazilian phase of the biggest live marketing award show in the world, the MAA Worldwide Globes.
Contact me
Thank you!