Caixa Bank.
6th Caixa Home Fair - Wall Tile Direct Mail.
Caixa Home Fair is a national real estate public auction promoted by Caixa Bank, Brazilian leader in mortgage loans. In this edition, more than 46 thousand dwellings were offered across the country with special conditions to help people fulfill their dreams of owning a home.
Brazil, because of its tight connections with Portugal, has a strong tradition of painted wall tiles. To thank all the personnel involved to make this happen, this unprecedented direct mail was created, containing a simple but memorable personalized gift.
Cover Headline: Your dedication was a fundamental piece in this mission.
Internal copy: You helped materializing many people's dreams. With your commitment, Caixa consolidates projects that deserve a more than special finishing, which helps Brazilians in their personal achievements. Thank you very much.
AGENCY: Monumenta
CLIENT: Caixa Bank
YEAR: 2010
CONTRIBUTION: Concept and copywriting.
↑Back to Top