B2B Loyalty Program.
Mondelez. Perfect Store. 
When KraftFoods became Mondelez International, KraftFoods Come Together evolved to a relationship program that rewards the best practices in the point-of-sale. The goal was to create trust through actually listening to its traders and teaching them marketing tools to help them thrive. Selling to those merchants was defined as a consequence of a better partnership. A pilot program was successfully run in 2014 in Northeast Brazil, and expended to the whole country one year later. 
AGENCY: Canal/mkt
CLIENT: Mondelez
YEAR: 2014-2015
CONTRIBUTION: creative direction
The first touch point of the program: we've sent to all selected stores a mysterious kit with a code. To be able to open it, they had to contact the campaign contact channels and learn about the campaign.

Brochures, e-blasts and a portal were developed to offer information on how arrange products correctly, using Mondelez International brands as examples. 

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