Canada's Bridal Show. Be The Show.

Canada’s Bridal Show is a biannual wedding expo held in Toronto. It has been the largest exhibition of its kind in the country for 35 years. But in an ever-changing business being highly impacted by disruptive online alternatives, there's no such thing as happily ever after.
As Millennial brides are more inclined to search for information and vendors online, a complete repositioning and rebranding was developed to rejuvenate the brand but also to align with today's brides' expectations: a richer live experience to make couples feel like they are the centre of attention, also introducing multicultural and inclusive values, and more connectivity. Everything to make all types of couples not only feel welcome at the show, but be the show.


AGENCY: NGEN
CLIENT: Canada's Bridal Show
YEAR: 2018
STRATEGY: Joe Grasso, Victor Schmidlin
CREATIVE DIRECTOR: Victor Schmidlin
ART DIRECTION: Roopesh Kaduvettyil
WEB DESIGN: Jia Cao
COPYWRITERS: Joseph Suskin
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