Bunge.
MerchanForce. In-store merchandising sales force incentive.
Bunge is one of the largest agrobusiness and food processing companies worldwide. MerchanForce was an annual campaign that mobilized all Bunge’s merchandising force to achieve best practices in shelf-placement and the correct handling of in-store/POS communications. The participants received special missions being treated as super agents responsible for the correct exposition of products such as oils, mayonnaises, margarines, condiments and more.
AGENCY: Canal/mkt
CLIENT: Bunge
YEAR: 2012-2013
CONTRIBUTION: Planning, creative direction and copywriting
↑Back to Top