Caixa Bank.
Brand Activation at Campus Party.
Caixa Bank's booth named "Caixa Connections" at Campus Party 2011 - the World's Biggest Tech Festival. Highlights: Superpong interactive projection game, Guitar Shirts Challenge, prized Foursquare check ins, social media shirts and balloons, “real-like” signs, improvised theatre, and Fifa Soccer’s game narrator Tiago Leifert as special guest.
AGENCY: Monumenta
CLIENT: CAIXA
YEAR: 2011
CONTRIBUTION: Research, copywriting and planning
E3 Challenge during Campus Party. 
Online gaming competition during Campus Party 2011. The participants should solve complex riddles and puzzles about nerd/geek themes. The prize: a trip with all-included to E3, the Electronic Entertainment Expo. Finalists from all over Brazil were flew to Sao Paulo, where Campus Party was happening, to decipher the final enigma without the help of any device at Caixa Connections booth.
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