Caixa Bank.
Branding at Book Fair.
Interactive booth at Porto Alegre Book Fair, one of the biggest cultural events
in Brazil, delivering the concept “Literary Seed”. The event was visited by 1,7 million people. Highlights: famous writers lecturing, poetry printed in plantable seed papers, augmented reality animations allowing people to see a literary genre virtually sprouting, and gift distribution.
in Brazil, delivering the concept “Literary Seed”. The event was visited by 1,7 million people. Highlights: famous writers lecturing, poetry printed in plantable seed papers, augmented reality animations allowing people to see a literary genre virtually sprouting, and gift distribution.
AGENCY: Monumenta
CLIENT: CAIXA
YEAR: 2010
CONTRIBUTION: Copywriting and creative planning
CLIENT: CAIXA
YEAR: 2010
CONTRIBUTION: Copywriting and creative planning
