Caixa Bank.
You Can Tell By My Face I'm Going to Campus Party.
Online and social media activation using microsite, Facebook and Twitter to select two winners to an all-included visit to Campus Party 2011. The participants should convince their Facebook friends to support them by switching their personal avatars for the participant’s picture for few days. An app connected Facebook to the campaign microsite to count how many followers were using the participants' avatar.
AGENCY: Monumenta
CLIENT: CAIXA Bank (Brazilian State-Owned Bank)
YEAR: 2011
CONTRIBUTION: Creative concept, copywriting and planning

Microsite explaining all the steps to participate. Users could start their own campaign or support a friend.

E-blast announcing the winners.

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