Caixa Insurances.
Heartfelt Brasiliense.
Brasiliense means " born in Brasilia", like Torontonians are born in Toronto. Brazilian Capital, Brasilia, is known for embracing people from all over the country, coming to work as politicians, public servants or in state related jobs. The website Heartfelt Brasiliense, TV spots, print ads, Facebook posts, Brasilia angles on Instagram and a campaign on Twibbon, everything connected to inspire all these families to declare their love for the city - which would give them a certificate and a shirt to show this love wherever they go.
AGENCY: Monumenta
CLIENT: CAIXA Insurances
YEAR: 2011
CONTRIBUTION: Website content copywriting
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