Caixa World.
A World Full of Advantages. A Land of Opportunities.
Caixa World is Caixa Bank's relationship platform. It works as a corporate exclusive social media that promotes closer conversation with and between its employees, where they access exclusive promotions, discount coupons and even a punctuation system similar to a loyalty program. In 2010, a massive campaign was created to expand it to Caixa's insurance company and its national lottery operators as well.
AGENCY: Monumenta
CLIENT: Caixa Bank
YEAR: 2010-11
CONTRIBUTION: creative copywriting and web content.

Portal Home-Page

Posters sent to all lottery stores in the Country.

Brochure targeting Caixa's Channel Managers to explain the new benefit for their direct employees and indirect operators. It would work as an incentive campaign - their performance would be measured and their rewards managed all inside Caixa's World. 

Above: Tutorial Video when signing-up to the Portal. Below: e-blasts for different targets and even a fax layout was developed to reach out the most distant areas of the country where an online attempt could fail.

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