Canal/mkt.
Rebranding + repositioning: Activate. Motivate. Build Loyalty.
Canal/mkt is one of the most important promo agencies in South Brazil, part of a media group that also includes radio stations and call centers. To celebrate 18 years and demonstrate its evolution to stakeholders, we rethought mission, vision, principles and values, and redefined the offering to the market. This strategy reflected in a new logo, slogan, visual identity and a new awarded integrated campaign for all businesses.
AGENCY: Canal/mkt
CLIENT: Canal Group
YEAR: 2014
CONTRIBUTION: market strategic planning, communications planning, copywriting and creative direction.
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