“Kaiser evolved its recipe, but some old ingredients continue to match together”. Kaiser was a Spaipa Coca-Cola Femsa beer brand in Brazil, ranked 4th in beer sales, that recently was sold to Heineken Group. This ad celebrates the long-term partnership of 16 years between both Agency of the Year and Client of the Year, plus a very good performance in the two most important award shows in Brazil.

AGENCY: Canal/mkt
CLIENT: Spaipa and Canal/mkt
YEAR: 2012
CONTRIBUTION: creative direction, concept and copywriting