Coopercarga.
Birthday Card: scrolling email and direct mail versions.
Even when it’s a simple task, it can be done with creativity. To deliver a smart birthday card to Coopercarga clients and partners, we took advantage of the folds on the print version and of the scrolling down feature on mail softwares to communicate that the company thinks about logistics solutions all the time, even when it’s about taking a cake to a plate or a flame to light a candle.
AGENCY: Canal/mkt
CLIENT: Coopercarga
YEAR: 2013
CONTRIBUTION: creative direction, concept, copywriting. 

Headlines are “The product. The distribution. The delivery.” (left) and “The point of departure. The way. The arrival” (right) to deliver the message "We see logistics in everything, even when we have the opportunity to send our best wishes to someone special like you, that trusts in our operations".

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