Corporeum.
Mini Ads.
Low budget campaign using different small formats in local newspapers pages to advertise corporal benefits, with headlines stating “This ad is thin. You can be slim”, “This ad is as small as your measures can be”, “This ad has the thigh measurements you always wanted to have”, “This ad is short. Your weight can be that low” and “This ad has the size your waist could have”.
AGENCY: Raru
CLIENT: Corporeum Body Care and Aesthetics
YEAR: 2008
CONTRIBUTION: Concept, copywriting and art direction
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