Retail and Promo Campaigns for Corporeum
The cult of the body is strong in Brazil
Corporeum is a renowned aesthetics Clinics in Brasilia, capital of Brazil. Since 2006, I am their advertising agency, being involved in marketing strategy, concept (copy and layout) and final execution. Its owner loves loud-retail advertising with a very spicy appeal, which is totally acceptable in the Brazilian culture (showing more dressed models would be not well received by women who seek the perfect body).
