CountryWide. Ivy Hall Estates.
A Luxury Approach for a Distinguished Development.
Ivy Hall Estates is luxurious community right in the Bayview’s prestigious corridor. With an starting price of $4.5 million, this ultra-limited batch of high-end homes required an elite concept, inspired by the Ivy League universities. A very exclusive product that gathered an amazing number of leads and connects with each prospective buyers for VIP appointments.
AGENCY: NGEN
CLIENT: CountryWide
YEAR: 2017
STRATEGISTS: Joe Grasso, Mike Reneau
CREATIVE DIRECTOR: Victor Schmidlin
ART DIRECTION: Victor Schmidlin
DESIGNERS: Gildie Nazari, Larissa Hirsch
COPYWRITERS: Mike Ciani

Billboards in North York And Thornhill regions. Directional A-frames and other signs were produced.

Landing Page that later evolved to a Microsite.

Touch Screen App.

To support the campaign, photo realistic 3D renderings were produced.

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