Curitiba Apresenta.
Your Ad in a Cultural Space.
Curitiba Apresenta is the official cultural guide of the city. This campaign invites new brands to expose their ads in this cultural exclusive publication, using retail and sales promotions verbiage clichés such as “total liquidation”, “stock clearance” and “super sale” displayed like real artworks in a museum.
AGENCY: Canal/mkt
CLIENT: Curitiba Apresenta
YEAR: 2014
CONTRIBUTION: creative direction, concept and copywriting
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