Renault, Government of Parana and Curitiba City Hall.
Enchanted Christmas.
The most important Christmas caravan in the state of Parana and the Christmas stage in front of the famous Federal University building in Curitiba became a tradition in the region.
Problem: Despite being the 5th automaker in sales in Brazil, Renault had a "love and hate" relationship with the community in the State where its headquarters is located. The brand wanted to create better relationship with local leaders and find ways to give back to the community of Parana.
Insight: Curitiba, Parana's Capital, is known as the "Christmas City" of Brazil. What if Renault could expand this tradition to every corner of the State?
Solution: Create free Christmas celebrations across the State to deliver hope, joy and culture to low-income families. An enormous joint effort between the automaker, the State Government, the Capital's City Hall, Parana's Chamber of Commerce and non-profit organizations. Later, other important brands joined as co-sponsors of the initiative.
Results: In four years, the mobile tour reached more than 90 cities, covered 25,000 km, distributed 106,000 presents and was watched by more than 600,000 people. And owned many awards with a Social Responsibility campaign.
AGENCY: Canal/mkt
CLIENT: Renault, Government of Parana and Curitiba City Hall.
YEAR: 2011-2015
CONTRIBUTION: Planning Board Member and Creative Direction.

In Curitiba, Christmas parades and the Santa Claus band invite people for kilometers to get together in front of the Enchanted Christmas stage, while the mobile tour travels the State with a truck that becomes a stage for small performances and a fleet of Renault cars and vans distributing presents to low-income kids.

In 2014, 13 feet tall light towers were installed along the Public Walk at XV de Novembro Street, one of the most famous touristic attractions of Curitiba, connecting all Christmas attractions in downtown, leading to the main stage.

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