ErthCoverings. Beauty Set in Stone.
Rebranding and Repositioning.
ErthCoverings is Canada's natural stone veneers leading brand. After 15 years, the company felt they needed a new website and new marketing materials to be more inline with their customers expectations. The study lead to a complete new logo, new market positioning, a new tone of voice and a new tagline: Beauty Set in Stone.
AGENCY: NGEN
CLIENT: CountryWide
YEAR: 2017
STRATEGY: Joe Grasso, Victor Schmidlin
CREATIVE DIRECTOR: Victor Schmidlin
ART DIRECTION: Victor Schmidlin, Laura Miller, Gildie Nazari
WEB DESIGN: Laura Miller, Gildie Nazari
COPYWRITERS: Victor Schmidlin
CLIENT: CountryWide
YEAR: 2017
STRATEGY: Joe Grasso, Victor Schmidlin
CREATIVE DIRECTOR: Victor Schmidlin
ART DIRECTION: Victor Schmidlin, Laura Miller, Gildie Nazari
WEB DESIGN: Laura Miller, Gildie Nazari
COPYWRITERS: Victor Schmidlin
Before and after.
