Gazeta do Povo (Newspaper)
100 Years of Emotions.
Every year, Gazeta do Povo, the most important daily newspaper in Parana, awards the best players in the local soccer championship. To celebrate its one hundredth edition, we prepared an event with a timeline hall displaying historical pictures in Amsler Keychain Viewers (vintage mini plastic scopes), yellow cards stickers on washroom mirrors stating "attention, if you've drank, get a cab" , time capsule to be opened in one hundred years, tattooed table tops paying tribute to teams stadiums, star-shaped mirror trophies to let the winners see themselves as champions and many other creative communications to create a night to remember. 
AGENCY: Canal/mkt
CLIENT: Gazeta do Povo (equivalent to Toronto Star for Ontario)
YEAR: 2014
CONTRIBUTION: Creative planning, creative direction and copywriting

See above the award-winning case translated to English.

Above: VIP Invitation: box, event polo shirt and printed invitation in soccer training vest shape. Below: e-blasts and event pictures.

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