HSBC. Musical Brazil Festival.
The Voice of Instrumental Music.
HSBC wanted to reopen its historical theatre to host cultural activities in Curitiba, to increase the relationship between its brand and the community. We invited famous Brazilian instrumental music artists from different styles to mix samba, bossa nova, fusion, jazz and rock in a series of winter concerts to be part of the seasonal calendar of the coldest capital in Brazil. The project had low-cost tickets and offered free music workshops for students as well.
AGENCY: Canal/mkt
CLIENT: HSBC
YEAR: 2011-2012
CONTRIBUTION: Creative Direction
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