MCPC. CAIXA Bank Cultural Movement.
Spread Culture. Help Inspire Brazil.
Offline, online and promo integrated campaign for MCPC – CAIXA Bank Cultural Movement, which is the biggest cultural movement in Brazil, funded by a governmental law created to incentive people to donate for cultural programs. The donation can be deducted in the annual income tax.
AGENCY: Monumenta
YEAR: 2010
CLIENT: MCPC – CAIXA Bank Cultural Movement
CONTRIBUTION: Copywriting
YEAR: 2010
CLIENT: MCPC – CAIXA Bank Cultural Movement
CONTRIBUTION: Copywriting
I Believe, I Support, I Transform. I Make Culture.
The funds raised from Caixa Bank Employees that participate on MCPC help sponsoring the music festival “Eu Faço Cultura” (I Make Culture) in many cities.
