Mix FM.
The Best Pop Music Mix.
Advertising campaign to launch a new radio station called Mix FM in the city of Curitiba. Presenting the concept “The best pop music mix arrived in Curitiba”, the ads talk about blending music with humor, fun and better promotions.
AGENCY: Canal/mkt
CLIENT: Mix FM
YEAR: 2011
CONTRIBUTION: Creative direction, concept and copywriting
Everything Mixed.
Ad campaign, using print ads, bus stop ads, social media and giveaways promoting the concept “Everything you like, everything you want, everything you are. They’re mixed at Mix.”
AGENCY: Canal/mkt
CLIENT: Mix FM
YEAR: 2013
CONTRIBUTION: Creative direction, concept and copywriting
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