New Eyeballs 25¢

This campaign is a collaboration between agency and printer to present a cost-effective Direct Mailer package to homebuilders, utilizing precise Direct-Targeting System to drive awareness to their communities, leading to a landing page to collect registrations, all for the cost of 25 cents per new eyeballs seeing their product offer.

AGENCY: NGEN
CLIENT: NGEN and Willow Printing Group
YEAR: 2019
CREATIVE DIRECTOR: Victor Schmidlin
ART DIRECTION: Victor Schmidlin, Roopesh Kaduvettyil
COPYWRITERS: Victor Schmidlin, Joseph Suskin
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