NGEN. Do Something Ngenious.

NGEN completed 5 years in 2018. From 6 people with a few homebuilders as clients, to a 24 persons, award-winning advertising agency focused on emerging brands, and also ranked as one of Canada's Fastest-Growing Companies in 2019. Branding, visual identity and positioning were revamped to reflect this new phase.
The agency held a client appreciation to celebrate its 6th anniversary when the new branding roll out was ready to be presented. New website, print portfolio, new interior design for the office expansion, direct mail to prospects and print ads in magazines were produced as part of this new phase. But the umbrella as swag for the party departure bewildered many - until they stepped outside into the forecasted winter storm.
The "leads" print ad was targeted specially to homebuilders, one of the categories serviced by the agency. Greater Toronto builders are handicapped by approvals taking so long that hard won leads go cold. Our solution was an ad for a targeted publication with a real-world understanding of the need for warm leads to their business model. A simply spoken ad presented the realities behind lead generation strategies.

AGENCY: NGEN
CLIENT: NGEN
YEAR: 2018-2019
CREATIVE DIRECTOR: Victor Schmidlin
ART DIRECTION: Victor Schmidlin, Roopesh Kaduvettyil
COPYWRITERS: Victor Schmidlin, Joseph Suskin
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