Observatory Hill.
Lead Generation and Nurturing Strategy.
Observatory Hill is one of the most anticipated communities yet to be released in Canada. It’s right beside David Dunlap Observatory, the most sought-after location in Richmond Hill. The campaign is inspired by discovery and by the universe, taking users to register on a microsite that triggers an automated series of emails about the upcoming development and its historical area. 
AGENCY: NGEN
CLIENT: Observatory Hill.
YEAR: 2015
CONTRIBUTION: Creative direction, video scripts, art direction.
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