Our Father's Home / Casa do Pai.
Donate Future.
Casa do Pai (Our Father's Home) takes care of children in social vulnerability until they are adopted. They provide food, shelter and education, and also wanted to offer recreational and sport activities. To raise funds, we created a campaign that sent letters from the future thanking donors for their contribution before they even done it. People could donate online or leave spare change in banners with pockets installed in restaurants. The headlines were “Donate dreams. Donate affection. Donate future.” and “Donate happiness. Donate love. Donate Future”. 
AGENCY: Canal/mkt
CLIENT: Casa do Pai
YEAR: 2013
CONTRIBUTION: strategy, creative direction, concept, copywriting. 
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