Sales Incentive Campaigns.
Incentive for High-Performance Sales Teams.
Campaigns for different targets across the sales chain, such as direct and indirect channels, distributors, wholesalers and retailers. Full service approach included online platform for managing performance and rankings, campaign website, launching event, communication touch points, trips, gifts and rewards.
CLIENTS: GVT, Tigre, Unilever.
CONTRIBUTION: research, communication planning, creative concepts, naming and copywriting.
CONTRIBUTION: research, communication planning, creative concepts, naming and copywriting.
GVT - Level Up. The Game is On.
GVT is a giant Brazilian telecom equivalent to Bell Canada. Its call-centre is mostly composed of young professionals just starting their careers. To appeal to this demographic, this campaign was inspired in vintage 8-bit video-games, stating that the participants are heroes who have the power to make their results go up a level by increasing pre-authorized payments to defeat the Default Villain.
TIGRE - Quick Draw. Fast Withdraws.
Tigre is a Brazilian multinational present in 40 countries and leader in South America that produces PVC pipes, connections, doors, windows, tools for painting and others. They are also renowned for their funny ads that present salesmen as authorities on their specialties. For this campaign, the concept of authority was translated using an old-west cartoonish style to convey that the quicker you are on the trigger to hit your sales targets, the faster you can collect rewards.
UNILEVER FOOD SOLUTIONS - Conquerors.
A previously seas discovery thematized campaign from another agency, named Unilever Conquerors, needed to be refreshed and received a more personal and human approach. Inspired by the " Yes We Can" concept, our goal here was to boost up the direct sales team's self-esteem with headlines such as "I wake up early, I effort myself and I deserve it. I believe in my own talent because I'VE CONQUERED IT" and "Every work travel, every visit I do represents another step won. But everything I'VE CONQUERED gives me more reasons to always want to come back", "If I earned someone's love and admiration, I CAN CONQUER everything I want", and a tagline saying "This conquest begins inside of you".
