Terracap.
A Little Context First: What is Terracap?
When Brasilia's construction plan was put in motion, all the lands in what would become Brazil's Federal District were expropriated by the state. Terracap was created as the District's state-owned real-estate company, an agency responsible for selling land lots for industrial, commercial and residential use that would generate revenue for Governmental programs. With an inflated market during the 2000s, Terracap become one of the biggest real-estate companies in the world. Here are some of their corporate ads during that time.
AGENCY: Raru
CLIENT: Terracap – Federal District Development Agency
YEAR: 2004-2008
CONTRIBUTION: Art direction
Inspiration. Materialization. Perspiration.
To celebrate a nomination received by the company, they paid homage to the origins of Brazil's capital. From Lucio Costa’s first airplane inspired sketches to the final project, its construction in four years and Terracap daily efforts, they dream, work hard and sweat for making a better city. 
World Environment Day.
Ad promoting sustainable development, by saying “If it depends on us, it's the debate that's going to be warm. Not the planet”. 
JK Bridge.
JK Bridge is an award-winning architectural project inaugurated in 2003, and became one of Brasilia's most recognized symbols (such as CN Tower is for Toronto). This Ad uses its traces to represent a timeline since when somebody buys a land lot and all the steps of a chain reaction that makes Terracap one of the biggest taxpayers in Brazil, which helps Brasilia sustain its leading quality of life in Brazil. 
Conventions Center Re-Inauguration.
Printed ad launching Brasilia’s totally renewed Conventions Center. The headline says “Here, employment and income generation are a permanent event”, celebrating its importance to the local economy. 
Corumba IV Hydroelectric.
“Energy for development. Water for the next 100 years. Not everything Terracap participates can be measured in square meters.” With this concept, Terracap launched the important Hydroelectric Power Plant Corumba IV. 
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