Vantagens Loyalty and Reward Program.
Rewards... Really?
Campaign for Vantagens (means Advantages) Loyalty and Reward Program, making fun of useless rewards people get from their existing programs, like “Exchange 20.000 credit card points to win this magnificent sponge!”, “Buy 10 pizzas and win a slice for free!” and “Unmissable! Buy the car and get a gorgeous keychain”. Then, the copy explains the benefits of this program: “Try Advantages and receive the things you wish, not what other companies want to stick to you as rewards.”
AGENCY: Monumenta
CLIENT: Vantagens
YEAR: 2011
CONTRIBUTION: Creative concept and copywriting.
CLIENT: Vantagens
YEAR: 2011
CONTRIBUTION: Creative concept and copywriting.
