Volvo Trucks.
The New VM I-Shift Gear.
To release a new revolutionary automatic gear equipping Volvo's trucks, an experiential event was created to present firsthand information to the specialized media. Journalists from all over the country were invited to a 5 star resort, where they've learned everything about it. They were also taken to a racing track inside the biggest theme park in Latin America, Beto Carrero World, where they could do a test drive on a truck and and have fun on kart competitions.
AGENCY: Canal/mkt
CLIENT: Volvo Trucks
YEAR: 2014
CONTRIBUTION: planning, concept, creative direction, art direction and copywriting
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